YOUNG CANNES THAILANDWINNER GOLD WINNER 2026 (PRINT)
Weaponizing the world’s most dangerous egos to prove that a sleep deprive affects people rational, moral choices and... possibly WW3.
SLEEP-ON-IT
Young Cannes Thailand Gold Winner Print 2026
World would get better
If your sleep a little longer.
People always forgive their own lack of sleep, but they never forgive the erratic, chaotic decisions of the leaders they detest.
We treat sleep deprivation like a harmless bad habit or a hustle-culture badge of honor. But science says chronic exhaustion slashes moral reasoning by 40%. It doesn't just make you cranky—it completely breaks down human judgment, turning tired individuals into threats to society.
We weaponized the world’s most dangerous, self-proclaimed "high-energy" egos to reframe sleep from a boring self-care pitch into an act of Social Disaster Prevention. By pairing the infamous brags of polarizing global figures with chilling scientific facts.
The world would be a much better place if certain leaders slept a little longer—so fix your own habits before you become a menace to society, too.
Role : Concepting ,Copywriting, and Artdirecting
Copywriter : Peerada Tantiseranee
YOUNG LIONS AT CANNES
KEEP GAZING.
Young Lion Print Competition at Cannes 2026
Princess Charlene of Monaco Foundation
Drowning doesn't scream.
But your eyes can save a life.
Pop culture conditioned us to think drowning is a loud, splashy cry for help. it’s just dead silent. If you’re waiting for a heroic "Big Rescue" moment, you’re already too late.
We decided to kill the myth and utilize the most basic human reflex: just looking.
Our print ad hits you with a panic-inducing headline: "Jenny is about to drown." You immediately start frantically scanning the image for a kid in trouble.
Then comes the plot twist: "In reality, you are saving her."
Boom. You don't have to dive in like an action hero. You don't even have to spot a struggling kid. Just by giving the water your undivided attention, you’ve already saved them. We ditched the boring safety lectures and fear tactics to prove a simple point to caregivers: the ultimate water safety device isn't a rescue tube. It’s your unbroken gaze.
Role : Concepting ,Copywriting, and Art directing
Copywriter : Peerada Tantiseranee