A BOOK THAT MADE
A FARAWAY HOTEL FULLY BOOKED.

Secret Windows, a stunning hotel with a “Writer’s cabin” concept needs a campaign to launch itself.
Throwing bucks into TVCs and traditional medias could do the job, but it aren’t the most efficient(or smartest) way.
So we turn the hotel into a book.
Yep, a book of short stories.

Role: Copywriting, Art directing, Ideating, Project managing